Information Design: Project 1

17/2/2024 - 16/3/2025 (Week 3 - Week 6)
Seh Zi Qi/ 0355872/ Bachelor of Design(Honours) in Creative Media
Module Name: Information Design
Project 1

LIST

Project 1: Animated Infographic Poster





INSTRUCTIONS

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PROJECT 1: ANIMATED INFOGRAPHIC POSTER

"Your main intention is to analyse the “delivery mechanism’s” that affect the outcomes of your infographics. Though content is important, however the aim of this presentation is too look at what makes an infographic presentation work or does not work. This includes content but only as one of the many components of an infographic:
  • Infographic poster (20%)
  • Minimal animated infographic (20%)"

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Part 1 Progress

For the first part, I needed to find a poster that my lecturer will approve of me changing. I wanted to do something with cats so I decided to search on Google on bad infographics about cats. This was the poster that I had stumbled upon.

Fig 1.1, Poster that needed redesigning

I decided to list down the issues that was found in the poster. With this list, I can easily figure out what needed to stay and what needed to go in the newly redesigned poster.

Problems with the poster:
  • There's no theme in the colours
  • The placement of the fonts are poorly placed
  • The graphics aren't similar in style (magnifying glass is different from the cats)
  • Font colour and background colour are sometimes too hard to read
  • There's also too much information on the poster
  • No hierarchy in the poster

With the issues stated, I decided to only have on the diseases, breeds and preventitive health advice in my redesign since the information like aim and conclusion aren't necessarily needed within an infographic poster. This also saves me a lot of space which can use to redesign for a more aesthetically pleasing outlook. 

Once I had addressed the problems, I went ahead and created some rough sketches to visualise what the digitised version may look like.

Fig 1.2, Sketches for Redesign Posters

Sketches #2 and #3 were alright but didn't fit the minimalist but informative style that I was going for so I went ahead with choosing sketch #1 as my main inspiration for my digitisation stage which will be done in Adobe Illustrator.

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Firstly, I started off by using a similar green to the background of the original to keep some of the originality. Since it was an infographic about cats, I used the Shape and Pen Tool to create various shapes and grouped them together to make the cat. 

I decided to make the cat black because it doesn't disturb the eyes too much and it creates a nice subtle contrast with the light green background. It also brings cohesion to the words and doesn't stand out too much besides it being the main graphic of the poster.

Fig 1.3, Progress #1 of  Part 1 Infographic Poster

Once I was done with the cat, I started to put in the necessary information. I underestimated how the information would've been shown so I went to Pinterest for inspiration; I found this Ramen Infographic made by Yaiza Molina [A more detailed version can be found in Behance] and used the grid and 3D system within my own poster since it felt unique and easy to relay information.

Fig 1.4, Progress #2 of Part 1 Infographic Poster

Secondly for the 'Breeds' category, I decided make graphics to show what the potential disease may look like since most viewers understand visuals better than condensed information. I've also highlighted the necessary words to give more emphasis. 

Fig 1.5, Progress #3 of Part 1 Infographic Poster

Using the same techniques like earlier, I made graphics and highlighted the title for more cohesive look. I decided to use white as the third colour to tie everything together as it creates a stark contrast with the black without blending too much to the background.

Fig 1.6, Progress #4 of Part 1 Infographic Poster

Lastly, I created pawprints using the Pen and Shape tools. This subtly fills up the blank sapce and creates a pattern that is pleasing to the eyes.

Fig 1.7, Progress #5 of Part 1 Infographic Poster


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Part 2 Progress

For this part of the exercise, I did it in Adobe After Effects since I had prior knowledge from the modules before this one. I realised that the sizing was different and I had to remake the pawprint pattern visuals so that it didn't cut off the frame like the original.

Once I was done with the pattern making, I started to make the patterns. I did a side to side motion with Position to create subtle movements that wouldn't disturb the main information. I also had each pattern move in different time intervals so that each pawprint had its own unique time frame.

Fig 2.1, Progress #1 of Part 2 Animated Infographic Poster

I wanted the cat to move subtly without needing multiple parts so I decided that the Puppet tool would be a good option. This method uses pins as its anchor point and each point can be moved with some mild distortion to the graphic; this makes animation much easier and it also doesn't require multiple layers and parts to create the animation. 

I moved it ears, tail and feet for a cute outcome. I also used the Shape tool to create 2 black circles and moved it with Scale so that it looks like the cat is blinking.

Fig 2.2, Progress #2 of Part 2 Animated Infographic Poster

Similar with the cat graphic in the middle, I used the Puppet tool to create movement by adjusting the position of the pins. 

Fig 2.3, Progress #3 of Part 2 Animated Infographic Poster

The movement is same with the graphics stated above where I've used the Puppet tool to create movement. I felt that it was still slightly static even with the graphics moving so I decided to move each catergory up and down to create more movement. 

Fig 2.4, Progress #4 of Part 2 Animated Infographic Poster


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FINAL Animated Infographic Poster

Click here for the Youtube Video:

Click here for Drive Link:

Fig 3.1, Final Project 1 Infographic Poster, 7/3/2024

Fig 3.2, Final Project 2 Animated Poster, 10/3/2025



REFLECTION

Experience
For the first part of the project, I felt that I made a pretty good poster with the skills I've gathered. By learning which information needed to stay and go, it helped me realise that all the information isn't necessary information and that it can be tossed if needed for a better understanding poster for the viewers. For the second part of the project, I felt that I did pretty good because I was able to complete this part of the task in minimal timing. Even though I had done minimal movement for my editing, I still felt proud that I was able to finish the workload within a few days rather than weeks as this indicates my learning progression has improved which made me more reliable with the program that I was using.

Although I had a good time with both the poster making and editing, I had some frustration with the layout itself. I had stated before that the original poster size is in A4 while the animated poster size is in 1080 x 1920 pixels which created the pawprints problem; I solved it by recreating the pattern in After Effects but that took some time from me.

I have to thank my friends yet again for their encouragement when it came to creating the poster. I didn't have much faith in myself when it came to making things that's aesthethically pleasing for the eyes, but with the guidance from my friends and the inspiration that I've found, I was able to push through and create the current final poster that I had. Overall, this project has taught me to be critical when it came to deciding what information is necessary and what isn't and to not doubt yourself early on to ensure that you'll be able to create a product that you like later on.

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