Advanced Typography Final Compilation & Reflection

30/8/2023 - 29/11/2023
Seh Zi Qi/ 0355872/ Bachelor of Design(Honours) in Creative Media
Module Name: Advanced Typography
Final Compilation & Reflection

LIST TO BLOGS

Task 2: Collateral



TASK 1: Exercises & Honor Talents Competition Artwork


FINAL Typographic Systems

Fig 1.1, Final Axial Typographic System, 9/9/2023


Fig 1.2, Final Radial Typographic System, 9/9/2023


Fig 1.3, Final Dilatational Typographic System, 9/9/2023


Fig 1.4, Final Random Typographic System, 9/9/2023


Fig 1.5, Final Grid Typographic System, 9/9/2023


Fig 1.6, Final Modular Typographic System, 9/9/2023


Fig 1.7, Final Transitional Typographic System, 9/9/2023


Fig 1.8, Final Bilateral Typographic System, 9/9/2023


Fig 1.9, Final Typographic Systems PDF, 9/9/2023

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FINAL Type & Play

Fig 2.1, Final B, 15/9/2023

Fig 2.2, Final Y, 15/9/2023

Fig 2.3, Final A, 15/9/2023

Fig 2.4, Final F, 15/9/2023

Fig 2.5, Final E, 15/9/2023

Fig 2.6, Final Type & Play Part 1, 15/9/2023


Fig 2.7, Final Type & Play Part 1 PDF, 15/9/2023

Fig 2.8, Final Type & Play Part 2, 21/9/2023


Fig 2.9, Final Type & Play Part 2 PDF, 21/9/2023

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FINAL HONOR Talents Competition Artwork

Fig 3.1, Final Honor Talents Competition Artwork, 8/10/2023

Fig 3.2, Final Honor Talents Competition Artwork Wallpaper, 8/10/2023


Fig 3.3, Final Honor Talents Competition Artwork PDFs, 8/10/2023



TASK 2: Collateral

FINAL Key Artwork, Collateral & Animation



Fig 4.1, Final Colour Palette, 3/11/2023

Fig 4.2, Final Key Artwork(Black & White), 3/11/2023

Fig 4.3, Final Key Artwork(Coloured), 3/11/2023

Fig 4.4, Final Key Artwork(Lightest BG with Darkest K.A.), 3/11/2023

Fig 4.5, Final Key Artwork(Darkest BG with Lightest K.A.), 3/11/2023

Fig 4.6, Final Animated Key Artwork, 3/11/2023

Fig 4.7, Collateral #1 Mug, 3/11/2023

Fig 4.8, Collateral #2 T-shirt, 3/11/2023

Fig 4.9, Collateral #3 Boxes, 3/11/2023

Fig 4.10, Collateral #4 Tote Bag, 3/11/2023

Fig 4.11, Instagram Post, 3/11/2023

Fig 4.12, Final work in PDF, 3/11/2023

Fig 4.13, Final Animated Key Artwork in PDF, 3/11/2023



TASK 3: Type Exploration & Application


Fig 5.1, Presentation 1, 29/11/2023

Fig 5.2, Presentation 2, 29/11/2023

Fig 5.3, Presentation 3, 29/11/2023

Fig 5.4, Presentation 4, 29/11/2023

Fig 5.5, Presentation 5, 29/11/2023

Fig 5.6, Application 1, 29/11/2023

Fig 5.7, Application 2, 29/11/2023

Fig 5.8, Application 3, 29/11/2023

Fig 5.9, Application 4, 29/11/2023

Fig 5.10, Application 5, 29/11/2023


Fig 5.11, Presentation & Application PDF, 29/11/2023



REFLECTION

Experience
Before going into Advanced Typography, I had already done Typography in my first semester, giving me ample knowledge of how this module would work. Yet it was still a daunting feeling when I realised that even if I did have prior knowledge of typography, it still wasn’t enough for me because the new challenges I was facing were troublesome and skull-cracking. Where I lacked dedication and inspiration, my works showed those flaws which made me even more self-conscious about my future works; but I decided that it was not the time to doubt myself and create structural systems, wordmarks, presentations and applications with the best of my abilities. Mr Vinod was also a huge help when it comes to gaining feedback, insight and random inspirations since he has been through most of my struggles and can relate to them which honestly helped me buck up and keep going forward to achieve greater heights.

Observations
From what I’ve seen throughout the 14 weeks of Advanced typography, I was able to become more meticulous and observant about typefaces and their designs with my newfound knowledge and practices. One instant would be me watching a video where a YouTuber was promoting their typographic shirts and I was able to pick up certain details that could’ve made the shirt better which honestly surprised me when I figured out that I was the one that’s critiquing merchandise of others.

Findings
Typographers are known to be meticulous and hardworking when it comes to creating typography work but the new knowledge and practices I’ve done for this semester, it’s given me another great appreciation towards them. They need an immense amount of skill and knowledge to execute even the simplest works, yet they are still able to convey messages instantly towards design and non-design audiences. Using systems that show the best layouts and compositions to create a whole new font that can help solve unknown problems, typographers give the world a more visual world and without them, we wouldn’t be able to have the aesthetics that we know and love today.


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